Work Experience

DATA ANALYST | BUSINESS ANALYST | ECOMMERCE SPECIALIST

University

Data Analyst | Job Ready Master (Freelance)

Oct 2023 – Now
  • Extracted and manipulated data from complex datasets with SQL
  • Conducted detailed analysis, generated insights, and visualizations using Tableau and Power BI
  • Delivered automated reports to evaluate business performance and propose system modifications
  • Built dashboards, reporting and visualisations to provide insights and make recommendations
University

Study Adviser | Tafe SA

Apr 2023 – Now
  • Provide in-depth consultation weekly for over 20 students at different levels and backgrounds on core study skills (organizational skills, digital skills, unpacking and interpreting questions)
  • Engage with students to understand any learning barriers and identify areas for improvement in the educational delivery environment (learning management systems, student services)
  • Review and evaluate student support strategies and implement improvements (online assessment feedback, after-hour counselling)

Capstone Professional Project | Courts Administration Authority (CAA) SA

July 2023 to Nov 2023
  • Lead investigation into the application of Software as a Service in CAA’s Electronic Document Records Management System (EDRMS)
  • Perform a comparative cost analysis between 3 models of running EDRMS: on-premise, hybrid, and cloud-based solutions
  • Deliver critical insights and recommendations for the management level, resulting in potential shifts in strategic direction and 30% cost efficiency
University

Strategy & Planning Analyst – Data Analyst | Lazada Vietnam

Apr 2021 to Feb 2022
  • Develop and analyse real-time dashboards and automatic reports for operational management (sales, finance, marketing) based on either stakeholders’ requests or investigations into business needs, resulting in an average 40% reduction in time required for decision-making
  • Gather and validate data for report tracking on application KPIs to review any ad-hoc business issues on a daily and campaign basis and provide recommendations for the management team, leading to a 25% improvement in application responsiveness.
  • Monitor user behaviour on applications and external sources to identify trends or areas of business improvement for sales teams, contributing to a tactical 24-hour campaign with 2x user engagement
  • Lead 6 – 8 projects annually with sales teams and functional teams (IT, marketing, finance) to implement initiatives on user and buyer growth (gaming, live streaming, search optimisation)
  • Leading cluster in-app performance (Unique views, CTR, Conversion Rate, Buyers) at an average annual growth of 1.5x - 2.2x for key metrics
  • Launching successfully key features on gaming to 3x platform followers after quarterly campaigns

Graduate Program | Lazada Viet Nam

Apr 2019 to Apr 2021
    Among the top 1% of candidates to undergo a 24-month intensive training program for a fast-track career acceleration in e-commerce with project rotations across functions:
  • Brand Management: 6-month marketing project to recruit 90K users and 15% market penetration
  • Key Account Management: 6-month commercial project to drive 15 - 35% monthly increase in sellers’ revenue on the platform
  • App Performance Management: 12-month project on user growth to increase 25% retention rate via enhanced user experience on app